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Channel: Retail: Shaken Not Stirred by Kevin Ertell » Kindle
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A Convenient Truth

Convenience. We value it more than I think we sometimes realize. We’re willing to pay more for it, and we’re willing to sacrifice quality in exchange for it. So it stands to reason that delivering...

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“We tried that before and it didn’t work”

“We tried that before and it didn’t work.” Man, I’ve heard that phrase a lot in my life. And truth be told, I’ve spoken it more than I care to admit. But when something fails once in the past (or even...

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